Generate biggest/most desirable outcome
[in specific time frame]
[without the biggest pain, second biggest pain, third biggest pain]
Before I tell you about the life changing myHappymind for Families Program, let's talk about who this is really for:
You're a parent or carer who cares about your child's emotional and mental wellbeing...
...and you want to build their self esteem and resilience while remaining calm and having time for everything else you have to do.
You're tired of the overwhelm, the comparison-itis and of feeling stuck and are you're ready to commit to using a science backed system to actually get sustainable results.
Whether you're:
​Supporting your child who is struggling with anxiety, low self esteem or resilience right now and you know that if you don't getta hold of this fast it'll escalate and only get worse.
Conscious of the impact lockdown has had on your child and you want to help them (and the whole family) get back on track so they can thrive in this new normal.
Aware of how tough life can be and you want to proactively focus on supporting their emotional and mental health so that they can thrive!
So if, you're nodding your head right now - you're in the right place!

By the end of this program,
you will have…
-
Learnt the science backed strategies that actually work
when building your child's self esteem and confidence, in fact you'll be an expert and will be telling all your friends!
-
Developed a whole new perspective on what's happening in your child's brain when they're stressed. You'll have learnt a whole suite of approaches to help calm your child (that actually work!) And you'll have taught them to your little ones too!
Discovered the no 1 factor that leads to self esteem - character. You'll have uncovered your entire families character strengths and have a total system for building your child's self esteem day in day out (without even thinking about it!)
Describe Specific Desirable Outcome
-
Figured out how to make gratitude a natural part of how your child sees the world. They'll be expressing gratitude all of the time and honestly, you won't know what's hit you!
-
Accelerated their ability to develop positive relationships - increased self-esteem allows your children to say no to the unhealthy friendships and yes to the ones that are based in kindness, fun, and support so that you no longer find yourself worrying about who their friends are and the choices they're making.
-
Seriously decreased the stress in the home - dealing with an anxious child or a child who lacks resilience and self-esteem can put huge pressure on your home life. With the myHappymind System system you'll take a science backed and consistent approach so that your evenings can be free from tension and you can focus on creating precious memories and having fun.
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JOHN DOE, ARCHITECT

Enroll in [Title of Course] Today
OR


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- John doe, Marketer

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What’s Inside [Title of Course]
Module 1
[Module Title]
Module Description: Include a few lines of copy to give your prospects a glimpse at the process they’ll follow inside this module to achieve a mini-transformation. Keep this section benefit-driven and describe the big takeaways.
Module Highlights:
Offer a high-level overview of what’s inside the module in bullet point form so that it’s easy to read and conveys how much value is inside.
- Bullet 1
- Bullet 2
- Bullet 3
Module 2
[Module Title]
Module Description: Include a few lines of copy to give your prospects a glimpse at the process they’ll follow inside this module to achieve a mini-transformation. Keep this section benefit-driven and describe the big takeaways.
Module Highlights:
Offer a high-level overview of what’s inside the module in bullet point form so that it’s easy to read and conveys how much value is inside.
- Bullet 1
- Bullet 2
- Bullet 3
Module 3
[Module Title]
Module Description: Include a few lines of copy to give your prospects a glimpse at the process they’ll follow inside this module to achieve a mini-transformation. Keep this section benefit-driven and describe the big takeaways.
Module Highlights:
Offer a high-level overview of what’s inside the module in bullet point form so that it’s easy to read and conveys how much value is inside.
- Bullet 1
- Bullet 2
- Bullet 3
When you enroll during this special, limited time period,
you’ll get:
[Title of Course]
(A $XX Value)
-
# of Modules
Recap the results your prospect will achieve after implementing all the modules.
-
Specific Wins OR Essential Steps 1
What does this make possible? Turn this into a reason to celebrate. -
Specific Wins OR Essential Steps 2
What does this make possible? Turn this into a reason to celebrate. -
Specific Wins OR Essential Steps 3
What does this make possible? Turn this into a reason to celebrate.
Plus These Bonuses to Help You [Benefit of Bonuses]
Bonus 1
[Bonus Title]
Include 1-2 sentence overview of the results this bonus promises.
(A $XX Value)
What You’ll Get:
Offer a high-level overview of what’s inside the bonus in bullet point form so that it’s easy to read and conveys the benefits.
- Bullet 1
- Bullet 2
- Bullet 3
Bonus 2
[Bonus Title]
Include 1-2 sentence overview of the results this bonus promises.
(A $XX Value)
What You’ll Get:
Offer a high-level overview of what’s inside the bonus in bullet point form so that it’s easy to read and conveys the benefits.
- Bullet 1
- Bullet 2
- Bullet 3
Bonus 3
[Bonus Title]
Include 1-2 sentence overview of the results this bonus promises.
(A $XX Value)
What You’ll Get:
Offer a high-level overview of what’s inside the bonus in bullet point form so that it’s easy to read and conveys the benefits.
- Bullet 1
- Bullet 2
- Bullet 3
Here’s what you’re getting when you enroll today:
[Title of Course] - X$ Value
- Bonus 1 - X$ Value
- Bonus 2 - X$ Value
- Bonus 3 - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
But when you enroll today, you’ll get access to everything for just:
OR

[The Name of Your Guarantee Goes Here]

Demonstrate unshakeable confidence in your product
State the guarantee length
State the specific actions they’ll be taking during that time to produce the outcome
State the specific emotional and tangible benefits they should see in that timeframe
If that condition isn’t met - state the EXACT process for getting a refund
Frequently Asked Questions
Ver. 1 Questions our top students asked before enrolling in (course name)
Ver. 2 What people asked before signing up for (course name)
Ver. 3 What our most successful students asked before joining (course name)
Take their biggest objection - and transform it into their biggest opportunity
Take a major fear or objection and use it to point to a SPECIFIC and UNIQUE aspect of your product.
Bust a major industry-wide myth (or one of the beliefs you re-engineered earlier) that in turn, empowers them to take action.
Position against competitors or alternatives, and get BUY-IN on your unique way of doing things
Take an objection and springboard into your fuller USP
Offer related 1: About the bonuses, drip schedule, access, etc.
Offer related 2: About the guarantee/return policy (answer with your golden guarantee)
Transition to Offer Box: Can you remind me of everything I’m getting when I sign up today?
Enroll in [Title of Course] Today
OR

Still thinking about it?
Ver. 1 - How to know if you’re ready to achieve X outcome in [course name]
Ver. 2 - [course name] is PERFECT for you if…
Ver. 3 - You’re Ready to Achieve X Outcome If
Ver. 4 -- X# Ways to Know You’re Ready to Achieve Y Outcome
- The person who’s just getting started and wants to do it right
- The person already struggling who wants to fix it once and for all
- Something that exclusively empowers them to use your product or service
General desirable trait or characteristic. Ie. willing to put in the work - Specific actions that back it up - ie. Already investing 4 hrs/week actively trying to (achieve X)
- Has a big fear or concern that your course promise addresses
- Aware and excited of the quickest, most valuable win
- Ready to take the actions needed to generate it

I can’t wait for you to join [Title of Course]
Explain in 1-2 paragraphs your WHY for creating this course. How has it changed your life and how will it change your prospect’s life?
Reiterate who the course is for and that your prospect is in the right place.
Remind them that the opportunity is risk free. Offer one final invitation before signing off.
Signature
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OR
